COMMERCIAL
Polished Beauty for Every Brand
capri sun
I worked alongside prosthetics artist Kirsty Graham on a playful commercial for Capri Sun, transforming comedy trio Seldom Differ into oversized oranges and lemons. Their painted and capped faces were hidden among piles of fruit at a makeshift stand, ready to surprise unsuspecting passersby. The result was a bold, hilarious campaign that perfectly captured the brand’s fun, irreverent spirit.
Hugo Boss
I worked on Hugo Boss’s campaign for timepieces and accessories, filmed in London and fronted by leading influencers Victoria Magrath and Jim Chapman. She created both hair and makeup for Victoria, and provided grooming for Jim, ensuring the looks complemented the sharp, sophisticated style of the collection. The campaign was a major production, capturing the elegance and modernity that define the Hugo Boss brand.
Atelier Romy
An unforgettable collaboration with master goldsmith Sabine Roemer and the iconic Elle Macpherson. Together we created timeless looks to celebrate the spirit of Sabine’s Elle Goddess Necklace… a perfect blend of beauty, artistry and inspiration
Coco & Eve
I worked with Coco & Eve on a series of international campaigns, including a shoot in Bali that captured the brand’s vibrant, tropical spirit. She created complete looks across hair, makeup, tanning, and mani-pedis, working with a diverse cast to reflect the brand’s inclusive, playful energy.
The campaigns featured their best-selling Sunny Honey Bali Bronzing Foam and the Like a Virgin hair care range, including the iconic hair masque and scalp scrub. As part of the shoot, Alexa also created a bespoke hair colour for one of the models, showcasing her ability to combine technical expertise with artistry.
FIFA
For several years, I have been part of the creative team behind FIFA’s high-profile commercials and video game covers, working with some of the world’s best-known footballers. Her role spans male grooming and the technical application of motion-capture markers used to record facial movements for the games. A fluent speaker of English, French, Italian, and Spanish, Alexa is also valued for her ability to connect with athletes from around the world, helping them feel at ease in front of the camera and ensuring shoots run seamlessly.